Most people build internet sites just like Kevin Costner in Field Of Dreams.
– They get a superb idea.
– They rapidly sketch the details out.
– They hire an expensive web site designer to build it
– Their market research only consists of speaking with some close friends and business associates.
– They then put their feet up and wait for the internet gold to come rolling in.
Sadly more frequently than not this approach leads to disappointment. Does this sound like someone you know? Or maybe someone you know intimately?
If the goal behind building your internet site is to plug an exciting new business idea or to advertise your goods and services then you have to do some consumer analysis first.
Marketing and Sales Comes First
As with all things in business marketing must come first and in this example we mean customer research. Market Research means you want to survey and talk to individuals who are possibly enthusiastic about your product and whom you know represent your market. Go out and get some suggestions from them and then build up a menu list of keyword phrases that they have indicated to you they\’d enter into Google.
Now type each one of these terms into the search engine and click \”more search tools\”. Then select \”related searches\” and an expanded list of keyphrases will be show up on the search site results page (serps). Note down any of these new keywords that you like.
Remember Good S.E.O
Now do a search for \”Google keyword tool\”. This will return the relevant link to the appropriate Google keyword tool for your part of the Earth.
Enter your expanded list of possible key terms into the keyword tool. The tool will then return a large list of relevant keywords along with traffic and competition info for your market. Go thru this list noting down keywords that you need to target based on relevancy and competition.
You will have a sizable list of keywords that users have entered ordered by search volume and competition.
Go to this list and find the search terms that closely relate to your product or service and order them into classes and groups. You may want to employ a handwritten mind map to come up with the assorted categories that these keywords group into.
Now Build Your Sales Driven Web site
It\’s now appropriate to build out your website, the top-level keywords will form your broad categories, and the more detailed categories will be the more detailed pages on your website.
Build out the menus on your site closely following these groups and sub groups you may now have a domain which is very consumer targeted and keyword focused.
Hopefully by following this strategy you\’ll have a site which isn\’t destined to gather Web dust like the vast majority of internet sites out there, but will instead be a site that over time receives increased amounts of traffic as you are giving your future customers exactly what they desire!
The strategy I have described is search engine optimization at its highest form, this is the type of S.E.O that Google loves because when you give your human visitors precisely what they need, you are also giving Google the quality content that it is hunting for and this may translate into an internet site with higher traffic, more success and at last a site that permits you to achieve your business targets.
Paul Foley has given articles to varied websites currently he writes small business marketing articles for business related websites. His likes to help home business owners to turbo-charge sales by employing proven selling techniques in their business.