If you\’ve been running AdSense ads on your site for quite a while and you feel that you aren\’t making as much cash as you could, you are not alone because there are plenty of people who are in the same situation as you. This is often got to do with the click through rate on their website.
You can turn your traffic into AdSense traffic with a few methods. The first thing that you need to do is tune up your site\’s contents. While for some people this isn\’t an option for forums, most people can make their AdSense sites veritable cash cows. To begin, you should find out what your site\’s keywords are. This is a basic technique in SEO known as keyword density verification.
You should then take this list of words and search the Overture Search Inventory or Google AdWords Sandbox to find out other words that are more effective. From that point on try to keep your site focused on the things that appear mostly in the keyword suggestions you receive. Try to include those keywords, or at least some related keywords as often as you can in the links on your site. Because of the way Google AdSense works this is a sure way to increase your earnings because you\’ll get better ads in your AdSense banners.
It\’s also important that you continuously add new pages to your site. This is very important, as the more pages you have, the higher the chance is that you\’ll get more hits on your ads. It\’s also very important that you choose the appropriate formats for your AdSense banners and the best locations for them. While this is a much wider subject you should generally know that the top three Google AdSense formats are: 336×280 large rectangles 300×250 medium rectangles and 160×600 skyscrapers. Make sure you choose the appropriate colors for the ads, as making them too different from your site\’s content (or just different in a bad way) is sure to make visitors regard them as banners which have nothing to do with the site itself.
Make sure these ads are positioned where they\’ll generate the highest amount of profit. Most times, that location is said to be right before the beginning of your site\’s actual content. Skyscrapers will do better on pages with a long text body. Also, for sites with news or similar items, you might find a good position to be at the bottom of your content, because that\’s when people are finished reading your story and are looking for something else to do. You should use more AdSense units if you have a lot of text on your page. But don\’t overdo it because you will get a lower CTR and lower revenues when you use this technique in a wrong way. You can add as many as three units, so use them wisely.
Use the preview tool to let you visualize how the ads will look like. Also pay attention the click fraud. As a pointer you could place a picture next to your ads, just make sure to leave some room in between in order to make sure this isn\’t regarded as encouraging visitors to click the link.