How Do Facebook Business Pages Work?
When businesses approach the social media platform of Facebook there is often some confusion. To put it simply, pages are created for the business brand while profiles are for the individuals.
What are profiles?
Profiles are what the casual user of Facebook sets up. This is where people can express themselves through their appreciation of music, television, and other pop culture items. They reconnect with old friends, and also add their new ones to create a personal network. The profiles display things of a more personal nature about the individual using the site.
Separating profiles from business
With the way that Facebook is setup these days, businesses shouldn\’t be using profiles for their company image. Not only does it send the wrong messages, but Facebook even frowns on using profiles for heavy marketing.
Friends and fans explained
Business owners are sometimes confused about the difference between fans and friends. A company\’s brand doesn\’t have friends simply because it isn\’t a person. It won\’t acquire new friends, or have favourite books. The brand is for the purpose of gaining followers as fans. These fans will then discuss various topics about the business and the industry as a whole.
Facebook is the largest of these social networking sites
Business.com recently polled 3000 different companies about their preferred method of interacting with their customers. An alarming 83% had suggested Facebook was the best place for this to happen. It may not have started off this way, but it certainly is today.
What is the role of groups?
The group activity isn\’t necessarily a solid marketing plan either. In the beginning, groups were set up as a networking tool with other people who shared similar interests, but was never used for branding purposes. They initially had good intentions, but have lost their value to pages instead.
Pages are far better suited to get the branding messages across to the potential customer base. Business owners should use this platform in a precise manner. Some make the mistake of treating it as they would their own website. This is not the best method. Companies should use their pages to promote conversation about their business and related industry news. It should be busy with content to provide a full look to get the activity flowing.
The switch from profile to page
Some businesses already have the profile set up, but wish to transform it into a page. The best approach here is to ask Facebook to help make this transition. They can migrate contacts, groups, and other applications to the business owner\’s page.
LikeIt could increase your company enquiries and produce more site visitors and sales. Check out our website to read more information on the full range of LikeIt apps on offer and sign up for 7 day free trial to find out how they all work.