Researchers are discovering that no social media is too personal for business applications. Even newer, image-centric sharing and micro-blogging services such as Pinterest and Tumbler have become essential networking tools used by businesses and online marketing companies. The rise in popularity of Pinterest and similar sites seems to showcase a desire in today\’s Internet mavens to curate, or aggregate, meaningful images into evocative, hyper-personalized tableaux.
What does this mean for those businesses who want to reach out to potential customers within these communities? Businesses, forced to keep up with the changing tide of social media and other online trends, and the technology that goes with them. The appeal of curating personal aggregations of products, ideas and images is drawing people in all over the Web.
For some users, these collections represent a kind of self-expression; platforms like Pinterest and its analogues provide a forum for people to visually organize a kind of description of themselves – or who they want to be. More than Facebook and Twitter, sharing and micro-blogging services are used to find and store various kinds of information: trends and brands to keep track of, inspiration for purchases to make, and images or ideas that the appeal to the user\’s visual style. The relatively minimal use of text in these formats is an indicator of the extent to which a Pinboard, for example, serves as a kind of visual wishlist.
Businesses, often with the help of an online marketing company, are under considerable pressure to master the whys and wherefores of these popular digital sharing environments as quickly as they emerge, or they risk falling behind.
How can your industry benefit from using these services? What images, memes and products can you use to connect? What does your website and social media output offer to the die-hard pinner?
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