Tablet PC shipments are thought to touch more than 240 million items worldwide in 2013, easily exceeding the 207 million notebook PCs that are projected to ship, according to NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report. In a market that has been dominated by a single big player, Apple, shifting market dynamics is making the opportunity for a larger variety of opportunity, which will drive shipment increase in 2013 to 64% Y/Y.
The rapid creating and adoption of new screen sizes is making both huge and tiny brands to increase market traction in all regions and create new offer for tablet PCs. The tablet market has been led by Apples 9.7 iPad, but in 2013 a new group of little tablets will take over the market. Tablet PCs with 7-8 screen sizes is told to account for 45%, or 108 million quantities of the market in 2013, overtaking the 9.7 size which will account for 17% share or close to 41 million units.
As the variety and demand for new screen sizes increases, so will market increase in emerging markets. Having completed EMEA for 2012 to become the second-largest market for tablet PC shipments, China will have 27% of the worlds tablet market in 2013 with shipments of 65 million units, made by small local brands. But, North America will keep the largest market with a 35% share (85 million units) in 2013. In both China and North America, tablet PC shipments beat notebook PC shipments in 2012.
Notebook PC shipments have been slowed by lowering demand worldwide, reaching even emerging markets where low penetration rates could have nice demand. But, making tablet PC adoption is stymieing notebook PC growth. The second half of 2013 may make a respite as new processors aim to bring more tablet PC-like features, such as instant on, all-day battery life, and sleek form factors, to notebook PCs.
The tablet PC market has seen growing investments in North America in the ending half of 2012, from huge brands that tested not only brand new screen sizes and price points, and unconventional business models to support their efforts. The subsequent increase in shipments and demand underscored the profits of segmentation in the market as it made rapid market expansion, said Richard Shim, senior analysis. In 2013, continuing investments are expected worldwide, stoking demand to the point that tablet PC shipments will exceed those of notebook PCs.