Clients who want to expand their businesses are going to be the ones who will want the best campaigns possible. They want to be certain that their graphics present a positive image and that people are not going to be turned away by them, either. For Bob Jain Credit Suisse, producing the best visuals is the name of the game. However, what makes a graphic worth presenting as opposed to one which people would much rather like to turn away from?
Bob Jain Credit Suisse works well as an investment bank but I think their ability to formulate imagery for clients deserves mention. With strong workers like Robert Jain putting forth their best efforts, companies are given good campaigns that complement their businesses. One can usually see what a company will want based on the audience it wishes to target. If such a company wants to bring in families, then any signs of vulgarity are going to be absent from what\’s showcased.
However, you have to consider what kinds of images are the worst to show off. A business is going to have a certain image in mind and it\’s up to the artist to present it in such a way that it will not come across as offensive. One painting that was created by Gianni Monteleone showcases a businessman within water, his briefcase splayed open with dollar bills pouring out from it. There may be a message being displayed in the art but in this case, it\’s a matter of presentation over creativity.
This very image seemed to strike such a nerve with people that Monteleone had to speak about its message. According to him, the painting was one that was supposed to showcase finance\’s potential for transformation and not its demise as people may be led to believe. However, art has a strange way of being lost in translation. Some people will understand that\’s being displayed and figure that the water is a symbol for cleansing. Others will look to the worst choice, though, and claim that the image is meant to showcase harm.
On the whole, when an artist is tasked with creating an image, it can potentially be a rewarding job. However, one has to follow the orders of a company that comes through the doors and it will usually give an idea of what they want to have presented. After that, the artist has the ability to formulate something but they have to be certain that some rules are met. The finished product has to be pleasing in terms of the company\’s reputation, and look nice to boot.
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