Advice on How to Pick a Name Before Incorporating a Company
A company cannot be incorporated in Canada anywhere without providing a Nuans name search report or a similar name search. This is frequently the case when registering a sole proprietorship, partnership or business name as well.
A preliminary name check is done by someone who wants to register a sole proprietorship, corporation, partnership or business name prior to ordering a Nuans name search or similar report. Performing a preliminary name search prior to ordering a full name search helps to let you know if there is a chance the name is clear. It can save you money having this done.
The government reviews the full name search report to ensure there are no conflicts before it allows you to register your business. Some Canadian jurisdictions such as the federal jurisdiction will reject a name even if it sounds like another name and is spelled differently.
If you place an order with a search house for a Nuans name search report or similar report a preliminary name search is normally done as part of that fee. Determine in advance before ordering your name search that the preliminary name search is part of the service. A full Nuans name search must not be provided without first having a preliminary name search performed. There is was exception to this rule. If you are registering a partnership, sole proprietorship or business name and the province or territory does not require a name search then in that case you should pay separately for a preliminary name search to be done before you register your business name. I will go into this further below.
There is no guarantee that a name is going to be accepted by a government just because you have a name search report for that proposed name. If a preliminary name search is not part of the service of the search house when you order a Nuans name search or similar search report then you should look for another search house. A Nuans search house has the ability to order a Nuans report without a pre-check of the name but a fully trained search house would never do so without a preliminary check of the name just to try and rule out any advance conflicts.
Think of it this way. Say you plan to incorporate a business with the name Johnson Lawn Services Ltd. The search house you are working with tells you there is no other name registered exactly as that. The search house does not bother to pre-check names as part of their service and there is a name already registered called Johnson Lawn Services Inc. Since the search house has told you there is no exact name you register your company. Mr. Johnson of Johnson Lawn Services Ltd. becomes aware that you have registered a company with almost the exact name except the ending. He considers this competition and since he has had his name for a number of years he decides to sue you to obtain an order to force you to change your company name. It is possible he could obtain an order such as this if he can prove your name is a conflict. This would cause you wasted time and money. Further, would you really want to have a company with a name that close to another companys name. It would also be a problem for you.
When you receive a full name search report or Nuans report you can review the report yourself and should be able to tell if there is a name that is too similar to the name you wish to register. This would be another good idea just to be sure.
You can incorporate a company in Ontario that is different in any way. Considering the above example, the only difference is the ending of the name. Therefore it would be accepted. On the other hand if you were dealing with the federal government it would never be accepted for registration.
If you are registering a business in Alberta, Ontario and possibly some of the other provinces or territories in Canada, you do not need a name search in order to register your name. The government does not as a practice pre-check these types of names and therefore it is your responsibility to make sure you do not have a name similar to another name. You could still be taken to court if you do not ensure your name is different than others. Actually the corporate governments in Ontario and Alberta allow for business names to be registered that are exactly alike.
In a situation such as this you would want to purchase a preliminary name search. To conclude, in a case where you are registering a partnership, business name or sole proprietorship and a name search is not necessary you should purchase a preliminary name search. As a matter of fact, a lot of searches houses will check your name for free prior to registering a business name or a sole proprietorship or a partnership. If you are unclear about the website you are dealing with contact them. I am sure they would be glad to advise what their policy is.
Tags: advice, Business, Business, business information, business name registrations, business services, incorporate, incorporations, law, law advice, legal, legal advice, name searches
