Finance Marketing Business

How to generate more real estate leads has always been a hot topic with Realtors. With many Realtors no longer door knocking or cold-calling, the Internet has become a focus point for Realtors looking to generate real estate leads. With fierce competition and buyers and sellers ’shopping around’ before choosing someone to represent them, Realtors now need to offer free tools such as user friendly websites that are about the client, not about the Realtor.

Below are tips how Realtors can increase their leads. Not only will these tips increase the amount of leads, but they will also show Realtors how to convert leads into sales!

You need to rank high with search engines such as Google, MSN and Yahoo.

Buyers and Sellers now begin their searches with top search engines so your website needs to rank high! A successful way to do this is with separate websites for Buyers and Sellers. As search criteria is different for Sellers than Buyers, you will need high ranking websites for BOTH!

Offer something free with your website

Don’t make them about you, make them about your clients! A free service such as CMAs where they don’t need to call you. This can be done via an ‘online form’. Sellers don’t want to always give out their contact number but usually have no problem giving out their email address.

Don’t forget about your client!

A free daily email of new listings and price adjustments is great, but follow up with personal emails! Don’t forget about them after you have them on your email list.

Make your website very user friendly.

If a Seller is searching for a CMA in your area, they don’t want to take time navigating thru a website and end up typing a long email about their home. If they do this, they will likely copy that email and send it to 10 other Realtors in your area. A Seller wants a basic template where they just fill in the fields.

A free Buyers or Sellers tool goes a long way!

eBooks for Buyers and Sellers are gaining popularity. If you are the first one to provide them with these valuable tools, why wouldn’t they decide to work with you?

With many Realtors in the same area and/or office offering their all their clients the same tools, the competition has become fierce. Differentiating yourself from your competition and exploring your options will put you a step ahead of your peers. With the Internet having proven itself as being the way of the future for marketing real estate services, you need to make sure you have a strong presence on ‘the net’. You could be the best negotiator in your market but without the right tools to get you exposure, you could also become the best kept secret.

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