Blogger

The individuals that created Twitter made Blogger, however they sold Blogger to Google a number of years ago. I initially began using Blogger about 10 years ago experimenting around with publishing to the web.

Blogger is free to set up and you can customize the design and layout to fit your voice, business or hobby. As a consequence of Blogger being owned by Google it is search engine friendly and Google will index the web pages reasonably fast. When you publish with Blogger your web presence is hosted with Google so you have no hosting charges.

WordPress

This is the most popular web publishing platforms. It is open source that suggests the platform is free and is supported by a community of developers who create further functionality called enhancements to deliver more features.

If you wish your own website name, you\’ll have to discover a hosting provider to host your website. One of the drawbacks to WordPress is the amount of upkeep required to update new versions of the package as well as checking against hacking threats.

Adobe Business Catalyst

Adobe are a new company with their service as a software solution. They offer blogging, a content management system, e-commerce, email promoting, a crm or database manager plus hosting all under the one system. The system is ideally fitted to the small to mid-sized entrepreneur. The service is offered through a structure of Adobe Business Catalyst partners around the world and is probably the most premium of all the web publishing platforms.

Typepad

Typepad is the younger brother of Movable Type, a professional and web publishing platforms for giant firms.

Typepad charge a tiny monthly charge as it is a hosted solution and is quick and easy to set up and customize. You have control over your own domain, pages are naturally search engine friendly and incorporation with social network sites like Facebook, Twitter and LinkedIn is simple.

When you have famous publishers and writers such as Seth Godin publishing on Typepad for the last 8 or 9 years, this is Typepad\’s greatest vote of confidence.

Posterous

Posterous is typically a picture publishing program yet ideal for every kind of publishing. Part of the new sort of web publishing solutions, Posterous may also be used from their iPhone and iPad applications making this ideal even for new publishers.

There are countless free and paid for themes you can access to give your site a unique voice. For the web designer or coder in you there is also access to the css files which also you to completely customize your presence.

Additionally, you can utilise your own website name to make your site look more professional. Posterous also provide multi user access, ideal if there is a team of people working on your project.

Tumblr

Tumblr is very similar to Posterous. There are free and paid for designs, stylesheets can be customised, there\’s multi user access, there are iPhone programs to make public from and you can select your own site name. Tumblr has a Like Post feature similar to Facebook that is creating a developing shared community. Some expert S.E.O professionals are utilising these Likes as back-links in their work.

So there you have it, 6 web publishing platform. As someone who has used all of these platforms, the best advice is to work out what your requirements are, sign up for a trial with one, experiment with the features so you\’re feeling happy with publishing then spend a little more to customize the solution to your needs.

Molly Jamieson write for Adobe Business Catalyst partner, Platonik.. On their website are examples of Adobe Business Catalyst built websites.

6 Search Engine Friendly Web Publishing Systems is a post from: Finance Marketing Business