For kids in the twenty-first century, the increasing presence of TV and advertising is almost inevitable. Like a parent or teacher, TV teaches, entertains, soothes. About the only thing it doesn\’t do is make the dinner and tell them off. Mum and Dad can live with it. The telly is a welcome babysitter, affording distraction enough so that parents can juggle the rising demands and worries associated with modern living.

But Mum and Dad beware. There is a growing twin danger lurking amongst Cartoon Network and Newsround. The government knows it, the Advertising Standards Agency knows it and you should know it too. Television and advertising is becoming increasingly concerning in its irresponsible and gratituous nature. David Cameron and the ASA have created Parent Port as a way for worried mums and dads to get together and fight the rising tide of inappropriate advertising aimed at and seen by children.

The growing number of adverts aimed at young children urging them to buy products and replace new toys with expensive releases is putting needless pressure on households experiencing an economic squeeze. Parents should have the right to decide what their children can and can\’t buy, and the focus on \’pester power\’ can be damaging to children whos parents can\’t afford the latest gadget. Even more worrying is the normalisation of adverts depicting sexualised imagery and absurd female standards of beauty and appearance. Why should our little girls and boys feel inadequate?

Despite the woes of the advertising world, despite all the concerns of growing up too quickly and losing that precious childhood innocence, it\’s still nice to know there\’s some good being done out there.

Create your own childrens wall murals.

Are children exposed to too much irresponsible advertising? is a post from: Finance Marketing Business