Once you start your ads for your Google Adwords campaign, you must be informed what keywords or keyphrases will be compelling to your target so they can identify your ad easily. Perry Marshall, Google Adwords guru, promotes making full use of the Google Adwords Keyword Selector Tool when doing each ad as it can be of big help to pay-per-click managers and all Adwords users. Among the benefits that this free tool can give you are as follows: finding the most popular and profitable keywords in your niche, and drilling related keywords useful in your other campaigns. You can fine tune your efforts with Google Adwords Keyword Selector Tool if your ads do not perform well; it may mean that they are not getting enough click-throughs due to low-traffic keywords.
Here are some more ways to use the Google Adwords Keyword Selector Tool effectively for your Adwords campaign:
1. Come up with a broad search. Many people make the mistake of using very specific keywords or keyphrases when they first begin conducting research with Google Adwords, but this can leave you with only mediocre results. Do a broad search instead and use the ’synonyms’ tool that recommends variations as part of the results.
2. Create different ad groups using a set of similar keywords. Make sure you are creating an entirely new ad group for every campaign so you can keep track of what is working – and what isn’t. You can also make use of the ‘relevant keywords’ feature already built into the Google Adwords Keyword Selector Tool that helps you narrow down your search with ease.
3. Use a ‘negative keywords’ strategy. Sometimes optimizing your Google Adwords campaign will involve taking away words that do not work for your market; the Google Adwords tool can be tweaked to stop showing certain words that may not be relevant to your particular niche. For example, if you are selling greeting cards but your basic search keeps showing results for ‘free greeting cards,’ you can eliminate the word ‘free’ by designating it as a negative keyword. The Google Adwords Keyword Selector Tool will now only show you results without the word ‘free.’
4. Use the Site Content feature if you don’t know where to start. Google can scan your web page and offer suggestions of keywords based on your site’s content. For example, if your home page provides information about services and trends in your marketplace, these may be strong keywords for your particular niche. When the scanning process is complete, you will see a list of highly targeted keywords related to these ideas and topics in your results.
5. Specify your location. Many people seem to ignore the significance of adding a specific location (whether town, city, or state) to the key phrase or key term. If you are currently establishing a service or product in a specific area or location, it can be very useful since the traffic you get out of these keywords will definitely be higher and qualified ones compared to general search. To determine your ad campaign’s best combinations, append a keyword or keyphrase with a location.