Picking the right product to promote is essential to succeed with affiliate marketing. There are millions of internet-marketing products out there, but not all of them will make you money. Some products are terrible and don’t work as promised. Another product might be great, but its landing page leaves something to desired so visitors are scared away. To make money with affiliate marketing, you need to find a product that’s proven to sell well. Why promote something that nobody wants to buy?
To find that right product to promote, we’re going to use the Clickbank affiliate network. Although there are several excellent affiliate networks out there, Clickbank is one of the best for beginners. They have an enormous selection of affiliate marketing products to sell, they always pay out on time, and it is easy to get accepted into the network. Unlike other affiliate networks that make you apply to promote specific offers, Clickbank lets you promote all offers on their network immediately.
Your first step when deciding on a product to promote, is to decide a niche. The best way to do this is to brainstorm and write down five or ten niches you think you would enjoy finding more about. When creating your site around a product, you will be spending a lot of time with it, so make sure the topics are something you can have fun with.
Once you have your topics, go login to your Clickbank account and visit the Marketplace section. Clickbank has its products divided into categories, so pick an appropriate category and perform a search for each of your topics. In the search results, you will see a list of products that Clickbank sells that best match your search term. Underneath each product description, you will see a number of different metrics.
The key metric to look at, is the gravity score. Gravity basically shows you how many affiliates have made sales with this product recently. If a lot of people are making sales with this product then this says you can probably do well selling this product as well. As a rule of thumb, try and pick a product with a gravity score over 50. The other thing to look at is the dollars per sale. If you are going to use PPC marketing to drive traffic to your product, then pick a payout greater than $30 per sale. By choosing a high enough payout, you can cover any advertising expenses and make a good profit.
Using the two metrics talked about above, note down a list of products that satisfy these criteria. Now pick the product that you would be most interested in learning about and promoting. You already recognize that other affiliates are having success making money with these products, so the key here is picking the product that will keep your interest so you can promote it successfully. This is the first step towards making money online.
