The Giving World Of Buy1GIVE1
Buy1GIVE1 is the home of transaction-based giving.
STOP. Take a breath. And imagine you were part of a world where every single transaction made a difference.
Imagine, for a moment, you bought a television, and automatically a cataract-blind person got the gift of sight. Automatically. Or imagine if today you bought a cup of coffee and someone in Africa got access to clean, pure drinking water as a direct result. Again automatically.
It’s all happening right now. Already Buy1GIVE1 (B1G1) has become a true global giving ‘village’, bringing together businesses, their customers and worthy causes in a way that’s never been done before.
It’s happening globally, every second, every day and in every way with a staggering 556 projects already underway and making a difference.
That’s because in the Buy1GIVE1 world, every single sales transaction, be it buying a beer in Jamaica or renting a car in Reno (and everything in between) gives forward in a well-defined, resonant and measurable way.
In this present economy, when both corporations and charities have seen a decrease in profits and donations, cause-related marketing seems to really be catching on. Cause-related marketing is a business strategy involving a partnership between a company with a merchandise to trade and a charity with a cause to advance. As opposed to “corporate philanthropy,” which merely involves a company making a tax-deductible charitable contribution, cause-related marketing benefits both the company (by helping to increase sales, and therefore, profits), and the charity (by giving contributions and calling attention to the cause.)
You buy a book, a tree is planted. You dine out, a child gets fed. Buy One Give One – simple. The list is endless and the giving simply happens automatically, every second, every day and in every way.
And it is beautifully simple. Buy1GIVE1 is now becoming a global movement as more and more businesses jump on board and enjoy the incredible benefits of transaction based giving.
In Buy1GIVE1, they made sure that in many cases, the consumers are not simply involved in CSR initiatives on a day-to-day basis. Buy1-Give1 gives solutions to that and it does it every second, every day and in every way.
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Tags: BOGO, business ideas, cause marketing, giving, Marketing, Marketing, marketing ideas, society
