Finance Marketing Business

In years past, traditional advertising methods would bring you new business, things like TV ads, radio commercials and newspaper display ads.

But what has recently been discovered is that with the explosion of media that thrives on the use of technology, business owners no longer reap the lucrative rewards of success through these Old Marketing methods. They find that their old idea of marketing of attempting to “interrupt” the masses and convince them to buy their products and services no longer work and have become a tremendous drain on their budget. TV, Radio, Yellow Pages, Newspaper, Telemarketing and Direct mail are all in trouble because of the realization that we are in an age that demands marketing through New Marketing channels.

The difference is in New Marketing, you are not pushing yourself on a prospect, you are allowing them to come to you after they learn about your services from becoming educated on what you can do. How do you deliver this content to them? Tools such as YouTube, Twitter, Squidoo, Blogs Webinars and Teleseminars and email

As a Small Business Owner, you must embrace the fact that you no longer can learn a few “closing techniques” to sell your product or service to the masses. You must realize that when you determine what your target market and ideal client looks like, and then discover what their burning needs are, then and only then can you come in to solve their needs with your product or service. You should not take the mind-set of selling what you have…you must make what you can sell!

If you cannot provide a solution to their problems then you may not have the right ideal audience. New Marketing allows them to feel like you are the one and only solution to their concerns because you have taken the time to teach them.

You know the old saying: “What is everyone’s favorite radio station? It’s WiiFM….What’s in it for ME” We must recognize that this is how most of us are hard-wired and by refocusing on a mentality of giving to clients and prospects you set yourself apart. This is why a 3-step marketing process works so well:

When you offer a free report on solving their needs and give it to them to read, they feel less pressure from you because you are not saying “Buy-Buy-Buy”, you are educating them on how they should make their buying decision!

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